Earlier this month, I attended HubSpot’s INBOUND 2025 conference, one of the most valuable events for marketers who want to sharpen their strategies. A highlight for me was a session by Jay Schwedelson, Founder and CEO of GURU Media Hub, SubjectLine.com, and Outcome Media. Jay consistently delivers insights backed by real performance data, and his takeaways are always practical and easy to implement.
Email continues to be one of the highest ROI channels in B2B marketing. At the same time, the competition for inbox attention is tougher than ever. Here are the top seven email marketing hacks from Jay’s session that B2B companies should implement right away to improve open rates, increase engagement, and capture better quality leads.
Subject lines that include terms such as Confirmation, Receipt, Order, Access, Report or Action Required are more likely to be prioritized in Apple Mail. This matters for B2B marketers since Apple Mail now accounts for nearly half of all email opens. By appearing in the priority inbox, emails can achieve open rate increases of 28 percent or more.
Instead of inserting first names into subject lines, Jay’s research shows that using “Made for you” or “Tailored for your business” delivers stronger results. For B2B audiences, this approach feels professional and highly relevant without seeming forced. It can produce 15 percent or higher open rates compared to traditional personalization.
In B2B marketing, the title of your asset is often more important than the content itself. Buyers are inundated with guides, playbooks, and checklists, so your naming strategy needs to signal immediate value. Adding pre-format modifiers such as Growth, Fast-Track, Quick Fix, Ultimate, Proven, or Essential before your content titles can boost downloads by 20 percent or more.
These modifiers serve as cognitive shortcuts. They tell busy decision-makers that the resource is not generic, but designed to help them achieve outcomes faster, easier, or more effectively. In a buying cycle where time and clarity are critical, this framing makes a big difference.
Examples of high-performing B2B asset titles:
Why it works for B2B:
This simple naming tactic can transform an overlooked PDF into a must-download resource that drives pipeline. For B2B marketers, it is a quick win that amplifies the impact of existing content assets without requiring new development.
Emojis are not just for B2C. In B2B emails, they can increase open rates by 15 to 19 percent when used thoughtfully. Even more surprising, negative emojis such as ⚠️ 💔 or 😱 outperform positive emojis by 17 percent. For example:
- ⚠️ “Your compliance update is ready”
- 💔 “Last chance to download the new industry guide”
When used sparingly, emojis cut through clutter and signal urgency.
For B2B content offers such as annual reports or strategy guides, avoid using the current year in titles after September 1. A report called “2025 Strategy Guide” may look outdated late in the year and can reduce downloads by 22 percent. Instead, focus on the upcoming year to capture forward-looking interest, such as “2026 Strategy Guide.”
Traditional gated demos are losing effectiveness with B2B buyers who expect flexibility and transparency in the evaluation process. Instead of requiring prospects to book time with sales before seeing your solution, offer a self-guided product tour that allows them to explore features, workflows, and use cases at their own pace.
For B2B companies, this approach does three important things:
Jay highlighted that this shift is particularly effective for SaaS and technology firms, but the principle applies across B2B industries where buyers want to evaluate value quickly without unnecessary friction.
Not all leads are valuable. By encouraging or requiring work email addresses for content downloads, marketers can filter out unqualified leads and ensure better targeting in nurture campaigns. This small adjustment produces stronger pipelines and higher ROI for sales teams.
Jay Schwedelson’s INBOUND 2025 session underscored a critical insight: B2B email marketing success comes from precision, not volume. Subject line adjustments, timing strategies, and smarter content framing all lead to measurable gains.
At Strategic 7 Marketing, we specialize in helping B2B companies put these proven tactics into action so your emails do not just get opened but also generate pipeline and revenue.
Ready to improve your email performance? Contact me or reach out to Strategic 7 Marketing today.