If there was one thing we took away from INBOUND 2024 this year is that in the ever-evolving landscape of B2B marketing, staying ahead with the latest tools and technologies is crucial for maintaining a competitive edge. I guess that's not so new, but this year's INBOUND 2024 conference unveiled a suite of groundbreaking HubSpot features designed to revolutionize how B2B companies and professional services providers approach marketing, sales, and customer relationship management. From AI-powered assistants to enhanced data security, these new tools can significantly impact your business operations and client engagement strategies. Here's a rundown of the top 10 essential new features we think you need to explore.
Elevate your HubSpot experience with AI-powered assistance.
The Breeze Copilot is an AI-driven assistant integrated directly into HubSpot's platform. It streamlines your workflow by providing real-time suggestions, automating routine tasks, and offering insights to optimize your marketing strategies. Whether you're crafting emails or analyzing campaign performance, Breeze Copilot enhances productivity.
Learn more about Breeze Copilot
Automate and optimize your social media presence effortlessly.
Managing multiple social media channels can be overwhelming. The Breeze Social Media Agent leverages artificial intelligence to schedule posts, engage with your audience, and analyze engagement metrics. It ensures your content reaches the right audience at the optimal time, maximizing your social media ROI.
Discover Breeze Social Media Agent
Create compelling content with AI-generated assistance.
Content creation just got easier with the Breeze Content Agent. This feature uses AI to help you generate blog posts, articles, and marketing copy that's both engaging and SEO-friendly. It can suggest topics, provide outlines, and even draft content, saving you time and resources.
Revolutionize your sales outreach with intelligent prospecting.
The Breeze Prospecting Agent is designed to enhance your sales team's efficiency. It identifies high-quality leads, suggests personalized outreach strategies, and automates follow-ups. This AI-powered tool ensures your sales efforts are targeted and effective, increasing conversion rates.
Learn about Breeze Prospecting Agent
Enhance your contact and company data effortlessly.
Maintaining accurate and comprehensive data is essential. Breeze Data Enrichment automatically updates and fills in missing information for your contacts and companies. With enriched data, you can personalize marketing efforts and make informed decisions based on complete customer profiles.
Read about Breeze Data Enrichment
Increase conversion rates with smarter forms.
Long forms can deter potential leads. The Form Shortening feature dynamically adjusts forms based on known visitor data, reducing the number of fields they need to fill out. This personalization leads to a smoother user experience and higher conversion rates.
Showcase your successes with AI-generated case studies.
Demonstrating your company's value through case studies is powerful. The Case Study Generator uses AI to compile data, results, and narratives into professional case studies. It's a time-saving tool that helps you highlight your successes to potential clients effectively.
Discover the Case Study Generator
Expand your social reach with direct Instagram publishing.
Social media management is more streamlined with Instagram Publishing directly from HubSpot. You can now create, schedule, and publish posts and Reels to Instagram without leaving the platform. This integration simplifies your workflow and ensures consistent branding across channels.
Learn how to use Instagram Publishing
Securely manage sensitive information within HubSpot.
Handling sensitive or HIPAA-protected data requires stringent security measures. HubSpot now allows you to Store Highly Sensitive/HIPAA Data, ensuring compliance with healthcare regulations. This feature provides encrypted storage and access controls, giving you peace of mind when managing confidential information.
Read about storing sensitive data
Protect your valuable CRM data with automated backups.
Data loss can be catastrophic. The CRM Data Backup feature automatically backs up your CRM data, allowing you to restore information easily if needed. This ensures your data is always safe, and your operations can continue without interruption in the event of an unexpected issue.
Find out about CRM Data Backup
The new features announced at INBOUND 2024 showcase HubSpot's commitment to innovation and empowering businesses like yours. By integrating advanced AI tools like the Breeze suite and enhancing data management capabilities, HubSpot provides B2B companies and professional services providers with the tools needed to stay competitive in a rapidly evolving market.
Leveraging these features can lead to more efficient workflows, improved client relationships, and a stronger bottom line. Don't miss out on the opportunity to incorporate these tools into your business strategy.
As a marketing agency specializing in serving B2B companies and professional services providers, Strategic 7 is here to assist you in integrating and maximizing these new HubSpot features. Contact us today to schedule a consultation and take your business capabilities to the next level.
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