Unlock the full potential of your HubSpot account with Breeze Intelligence's data enrichment tools and other key insights from Partner Day 2024. Read on to learn how to leverage these innovations for enhanced marketing performance.
At HubSpot's Partner Day 2024, one of biggest standouts for me was the announcement of the launch of Breeze Intelligence, a new data enrichment tool integrated with HubSpot that goes live this week. This tool leverages Clearbit to provide comprehensive data enrichment and buyer intent insights, accessible via a newly introduced Intelligence tab within HubSpot.
Breeze Intelligence offers 40+ B2B data points, including information on technologies, industry, employee numbers, and revenue. It also features reverse-IP and enrichment data sources to reveal companies visiting your website even if they don't fill out forms. Moreover, the tool's dynamic form shortening can simplify the user experience. Pricing is credit-based, with packages starting at $30 per month.
The Partner Day event also highlighted significant shifts in the inbound playbook due to AI. While AI can reduce click-through rates by up to 60%, it also brings higher quality leads, albeit in lower volumes. The presence of AI-generated content varies greatly by industry, influencing how marketers should approach their strategies.
Consumer behavior has shifted, with people turning to AI for quick answers and humans for deeper insights. Platforms like Reddit and YouTube are becoming go-to sources for comprehensive reviews. To stay ahead, it's crucial to publish AI-proof content that focuses on quality and tackles complex questions with no definitive answers.
Personalization was another hot topic, with insights on how AI can enhance conversion rates through one-to-one personalization at scale. HubSpot itself saw a 75% increase in conversion rates by implementing AI-personalized emails.
Another successful Partner Day has come to a close, filled with valuable insights, meaningful connections, and exciting opportunities for future collaboration using HubSpot. Keep an eye out for more exciting revelations and insights as we continue to explore INBOUND 2024.
Got questions about HubSpot? Email Bob Goricki or give him a call at 440-772-0182.
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