While major HubSpot software updates often steal the spotlight, some powerful features fly under the radar. Here are five new HubSpot features that you might have missed but can make a substantial impact on your marketing and sales efforts.
Unlock deeper insights into your prospects' behavior.
Understanding your prospects' intent is crucial for tailoring your marketing strategies. HubSpot's Buyer Intent feature allows you to track and analyze the behavior of your website visitors and leads. By identifying patterns and engagement levels, you can prioritize high-intent leads and personalize your outreach effectively.
Improve ad performance with enhanced conversion tracking.
Accurate conversion tracking is essential for measuring the effectiveness of your Google Ads campaigns. HubSpot's integration with Google Enhanced Conversions allows you to sync ad conversion events directly with your Google Ads account. This feature provides better attribution and helps optimize your ad spend by identifying which campaigns drive the most valuable actions.
Discover Google Enhanced Conversions in HubSpot
Maintain consistent messaging across all your content.
Consistency is key in building a strong brand identity. The AI-Powered Brand Voice tool in HubSpot helps you set up and enforce your brand's tone and style across various content pieces. By leveraging artificial intelligence, it ensures that all team members create content that aligns with your brand guidelines, enhancing your overall brand perception.
Explore AI-Powered Brand Voice
Expand your content strategy with integrated podcasting.
Podcasting is a growing medium for reaching and engaging with your audience. HubSpot's new Podcasts Tool enables you to create, host, and distribute podcasts directly from the platform. Integrating podcasting into your content strategy can help you reach new audiences and establish thought leadership in your industry.
Enhance your video content with ease.
Video content is more important than ever in capturing audience attention. The Video Remixing feature allows you to edit and repurpose your video content efficiently. You can tailor videos for different platforms or audiences without the need for advanced editing skills, maximizing the value of your video assets.
Watch how Video Remixing works
Ready to Elevate Your Business with HubSpot's New Features?
The new features announced at INBOUND 2024 showcase HubSpot's commitment to innovation and empowering businesses like yours. By integrating advanced AI tools like the Breeze suite and enhancing data management capabilities, HubSpot provides B2B companies and professional services providers with the tools needed to stay competitive in a rapidly evolving market.
As a marketing agency specializing in serving B2B companies and professional services providers, we're here to assist you in integrating and maximizing these new HubSpot features. Contact us today to schedule a consultation and take your business capabilities to the next level.
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