Pillar Content On Your Website And Why It Is Important

What is Pillar Content?

Pillar content is a detailed and reliable resource that covers a specific topic in depth. Think of it as the centerpiece or foundation for related content on the same subject.

This type of content is typically long-form and answers all the key questions your audience might have about the topic. It also acts as a hub, connecting to related articles, blog posts, or resources. By linking these pieces together, pillar content creates a clear and organized structure, making it easier for users to explore and find the information they need.

The Role of Pillar Content In SEO

Pillar content is a game-changer for improving your website's structure and making it more appealing to search engines. Search engines like Google love organized, in-depth content that covers a topic thoroughly, and that's exactly what pillar content provides.

By linking to related articles and resources, pillar content creates a network of internal links. This not only helps search engines understand how your content is connected but also boosts your site's credibility and rankings. Plus, it keeps visitors engaged by encouraging them to explore more related content, increasing the time they spend on your site.

Creating Effective Pillar Content

Creating pillar content that works takes some planning, but it’s worth it! Here’s a simple step-by-step guide:

1. Pick a Main Topic: Choose a broad topic that can be broken down into smaller, related subtopics.
2. Do Your Homework: Research what your audience is searching for. Use keyword tools to find the best terms to include.
3. Plan Your Content: Create an outline that lists all the subtopics you’ll cover. Make sure it flows logically and covers everything your audience might want to know.
4. Make It Engaging: Write in a clear, conversational tone. Include helpful tips, interesting insights, and practical examples.
5. Mix It Up: Add images, videos, or infographics to make your content easier to read and more visually appealing.
6. Link to Related Content: Add links to other posts or pages on your site to create a network of helpful resources.

By following these steps, you’ll create content that’s not only informative but also keeps your readers engaged and helps your site perform better in search engines.

Examples Of Successful Pillar Content

One of the best examples of successful pillar content is HubSpot's "The Ultimate Guide to Marketing." This comprehensive guide covers various aspects of marketing, including SEO, content marketing, social media marketing, and more. Each section links to more detailed articles on specific subtopics, creating a well-organized and valuable resource.

Another example is Neil Patel's "The Complete Guide to SEO." This pillar page provides a thorough overview of SEO, with links to detailed guides on keyword research, on-page SEO, link building, and more. Both examples demonstrate how pillar content can provide immense value to the audience while boosting SEO and user engagement

How To Measure the Impact of Your Pillar Content

Want to know if your pillar content is making an impact? Here’s how you can track its success:

1. Organic traffic: How many visitors are finding your content through search engines.
2. Time on page: How long people spend reading your content.
3. Bounce rate: Whether visitors leave your site right away or stick around.
4. Backlinks: How many other websites are linking to your content.
5. Use Helpful Tools: Tools like Google Analytics and SEO software can show you how your keywords are ranking and how visible your content is in search results.
6. Look for Improvements: Watch for higher rankings, more visibility in search results, and steady traffic growth.
7. Keep It Fresh: Regularly update your pillar content to make sure it stays relevant and continues to perform well.

By tracking these metrics and making updates as needed, you can ensure your pillar content keeps delivering results.

Looking to create a pillar page strategy to boost traffic to your website? Email Bob Goricki at Strategic 7 Marketing or give him a call at 440-772-0182.